What Makes You Work
Who
Work Of Me is a business development organization and B2C community built for those who understand that growth problems are rarely just marketing problems. We exist to bridge the gap between what a business intends to do and what is actually happening on the ground. Our mission is simple but demanding. We help organizations design results that align with real conditions and long-term intent, not aspirational spreadsheets or short-term panic.
We are not a plug-and-play agency. We collaborate closely with trusted specialists to deliver integrated solutions that hold up under real pressure. Our goal is true ROI through comprehensive, self-sustaining business integrations that remain useful long after an engagement concludes. If a client becomes dependent on us, we have missed the point.
In practice, Work Of Me helps organizations stop treating symptoms, start understanding their systems, and build work that actually works.
What
Brand & Business Strategy
Turn-key ROI
Marketing & Sales Operations
Brand Alignment
Organizational Development
Maximize Output
Consumer Engagement
Impact

Empowering Businesses, Building Community!
Why
Because most organizations are trying to fix the wrong thing the wrong way.
Strategies get built in isolation. Metrics get chased without context. Teams are asked to execute plans that were never designed for the conditions they are operating in. When things stall, attention almost always turns to symptoms and outputs - more tactics, more tools, new hires, new campaigns, or more pressure. What rarely gets questioned is the environment those decisions are being made inside of, or the systems responsible for turning effort into results. When those are misaligned, adding more content only accelerates the breakdown.
We exist to interrupt that pattern.
Meaningful consumer engagement and sustainable growth are not created through surface-level optimization and idealistic KPIs. They emerge when work is designed in alignment with how people actually behave, how systems actually function, and how constraints actually shape decisions. Every outcome is shaped by the relationship between the conditions a business operates in, the people and assets inside it, and the processes that govern how decisions are made and executed over time. Ignoring those realities does not make them go away. It just makes the outcomes more expensive. In highly regulated, fragmented, or volatile environments, the cost of misalignment compounds quickly. Organizations plan for ideal scenarios while operating inside complex realities. Shortcuts feel necessary. Temporary fixes become permanent. Teams stay busy, but momentum remains unstable.The work here is to slow the problem down enough to see it clearly. To understand the actual context before prescribing solutions. To audit what exists without judgment. To design processes that can adapt when conditions change, instead of collapsing under pressure.
We believe work should be designed to hold up under real conditions. We believe organizations should own the systems they rely on, not rent momentum from agencies, consultants, or temporary market conditions. We believe the measure of good work is not how impressive it looks, but how well it continues to function when pressure is applied.
Dr. Swap Mushiana
Dreamlight.Co, Founder
Evan Baker
Baker Brands, Owner
"Work of Me is what the world needs right now. They possess the rare ability to align what makes you work, what values your company holds, and how your audience will benefit. It's this relational focus throughout the process that sets Work of Me apart. I've yet to come across a company that has strategies attentive to individual, organizational, and system level contextual factors. Work of Me helped me grow, personally. It's taught me to synthesize my thinking to center my values, that my values can drive business. I can not stress the importance of Work of Me's purpose and place in the consulting domain as it provides a human-centered approach in a rapidly evolving digital business environment.."
"I’ve consistently had a great experience working with Brandon and the Work of Me team. They take the time to understand challenges before taking action and are excellent at finding the right solutions for my business. In a fast-moving industry, their responsiveness and accessibility have been outstanding."
How
Perhaps we can further discuss

